Shirley Jackson is the Founder and Managing Director of Youth Unity, where she turns good ideas into well-run, high-impact programmes. With a background in corporate finance and 25+ years in project management, marketing and branding, she leads end-to-end delivery, scoping need, designing projects, securing partners, setting budgets and overseeing, risk and compliance. Clear KPIs, monitoring and evaluation, and transparent reporting sit at the core of her approach so every project is accountable and effective.

Shirley’s path began with creative platforms successful online radio stations and major community events that drew people in and gave them a voice. As a single mum of two (now grown), she understands the pressures families face and builds support that is practical, inclusive and dignified. Her focus is consistent: empower young people, back families, and create the systems that let staff deliver their best work.

She also oversees Youth Unity’s brand and creative strategy, ensuring the organisation communicates with clarity, authenticity and pride in the communities it serves.