James Hensman

James Hensman
Chief Executive Officer

James is the Chief Operating Officer at Youth Unity CIC, bringing over 20 years of experience and a strong track record in strategic planning, operational management, and service development. As a key leader within the organisation, he drives growth, strengthens delivery, and ensures that Youth Unity remains firmly aligned with its mission: achieving better outcomes for young people.
 
James oversees a diverse portfolio of early intervention and social care services, ensuring they remain responsive to emerging needs and vulnerabilities. His leadership is rooted in partnership working, system change, and innovation, enabling Youth Unity to adapt effectively to the evolving challenges faced by young people and communities today.
 
Deeply committed to improving the lives of vulnerable groups, James excels in building purposeful, multi-agency collaborations. These partnerships enhance Youth Unity’s ability to address issues such as criminal exploitation, county lines, serious youth violence, and organised crime.
 
Before joining Youth Unity, James worked extensively in safeguarding and community consultancy, supporting local authorities, policing bodies, and multi-agency partnerships to strengthen their response to youth vulnerability and exploitation. Prior to his consultancy work, James spent 14 years in the police service, where he contributed to training development, best-practice strategy, and frontline intervention services focused on gangs, criminal exploitation, county lines, and organised crime.
 
His experience also includes commissioning, integrated service design, and providing specialist advice to safeguarding partnerships, education trusts, and regional NHS trusts. James has worked nationally with NHS Trusts and Safeguarding Children Boards, influencing both policy and practice at strategic and operational levels.
 
Earlier in his career, James achieved a BA (Hons) in Visual Communications from the Kent Institute of Art, specialising in graphic design and photography. He continues to apply this creative background within Youth Unity’s projects, using arts-based engagement to inspire and connect with young people.
 
An alumnus of Wilmington Grammar School for Boys, James maintains a strong interest in the arts and is particularly passionate about supporting young people with SEND, championing inclusive opportunities and creative expression for all.
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Shirley Jackson
Managing Director & Founder

Shirley Jackson is the Founder and Managing Director of Youth Unity, where she turns good ideas into well-run, high-impact programmes. With over 25 years background in corporate finance bringing a vast  experience in project management, marketing and branding, she leads the organisation’s full operational delivery, from scoping need, designing programmes and securing strategic partners, to managing project budgets, risk, compliance, monitoring and evaluation. Shirley also oversees all back-end operations for Youth Unity, including financial planning, operational systems, marketing materials, digital communications and internal workflows that keep the organisation running smoothly.

Beyond strategic leadership, Shirley project-manages a number of Youth Unity’s enrichment and community programmes, coordinating delivery teams, ensuring safe practice and maintaining a strong focus on quality, inclusion and impact. Clear KPIs, transparent reporting and effective systems form the backbone of her approach, ensuring every project is accountable and genuinely serves the needs of young people.

Shirley’s journey began through creative community platforms, from running successful online radio stations to producing large-scale community events that gave people a space to be heard. These early experiences shaped her passion for building positive, empowering environments.

As a single parent of two (now grown) and someone who has lived experience of domestic abuse, Shirley brings deep empathy and authenticity to her work. She is a strong advocate for young people and families facing adversity, understanding first-hand the pressures that instability, trauma and social challenges can create. This drives her commitment to building services that are practical, accessible and rooted in dignity and respect.

Shirley also leads Youth Unity’s brand and creative strategy, ensuring the organisation communicates with clarity, honesty and pride in the communities it serves.

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Racing to School
collaborating with Youth Unity #horseracing

Racing to School is pleased to be collaborating with Youth Unity to engage young people in hard-to-reach communities, offering our free interactive and healthy outdoor Schools’ Education Programme to those pupils and their schools that might otherwise face financial barriers to accessing outdoor learning opportunities. Using racing’s venues to provide this unique learning experience, our fully inclusive and accessible activity days support the learning of a diverse young people through access to the assets and opportunities of horseracing.

Through this collaboration we aspire to make a lasting impact on the lives of young people across Great Britain; sparking a lightbulb moment and what we hope will be a lifelong interest in the sport. 

Racing to School is an education charity that aims to inspire young minds through the provision of free, interactive, and healthy outdoor educational events for schools, staged at a variety of racing venues. They achieved another record year in 2023, delivering 410 events across the country and engaging a diverse group of over 16,200 young people.

The charity works with young people with special educational needs and over one third of their output is targeted to engage those from inner city, rural and deprived areas. The staff have a range of industry backgrounds including former jockeys who have retrained to develop their second careers, and their experience is invaluable as the charity introduces horseracing as an accessible sport to young people.

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Gratitude to the Jack Petchey Foundation: Empowering Young Lives in Limes Farm, Epping

A special acknowledgment to the Jack Petchey Foundation for their invaluable support, which has significantly enriched the experiences of young people in our Limes Farm project.

Their generous funding has played a role in enhancing our capabilities, allowing us to acquire essential equipment that amplifies the impact of our sessions.

The Jack Petchey Foundation’s commitment to empowering youth aligns seamlessly with our mission. With their support, we’ve been able to create an environment where young individuals not only discover their potential but are also equipped with the resources they need to thrive. The acquisition of new equipment has not only bolstered our sessions but has also provided a tangible representation of the Foundation’s dedication to investing in the future of our community.

Together, we stride towards a future where every young person in Limes Farm can realise their full potential and become leaders of positive change.

The Jack Petchey Foundation was set up to inspire and motivate young people across London and Essex by providing exciting projects and programmes for them to get involved in. We also recognise the outstanding achievements of today’s young people by awarding them for their hard work and positive impact in their community.

Awards to date

Recognition Award which enabled us to purchase more equipment, also help to cover the costs of food and refreshments at each session.

Leader Award, which was given to Simeon Dennis in recognition of his passion for helping the young people every week.

Our Young Person Award which was given to Tilly Austin, who decided to use the money to have a Halloween party and also to purchase more games.

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Stories Like Ours
films that can reach young people

These films act as more than just stories; they are powerful tools that speak directly to the hearts of young individuals, providing a visual backdrop to the empowering words shared

We are thrilled to announce that we now have access to three compelling intervention short films, aptly titled “Stories Like Ours.” These stories where given to us by Tom Watt, and the full endorsement goes to The ACED Project CIC.

These films serve as a powerful tool in our mission to connect with and inspire the young minds we engage with, particularly during our detached youth work sessions.

In these sessions, we focus on reaching out to hard-to-reach young individuals within our communities. “Stories Like Ours” aims to reignite a sense of connection and understanding among these youth, providing a platform for them to see reflections of their own experiences and challenges.

Moreover, these remarkable short films have been curated to play a crucial role in our efforts to educate young people about making informed life choices. The snippets you find here are just a glimpse into the impactful narratives that await.

If you’re intrigued and wish to delve deeper into the stories, we invite you to reach out. Consider this an open invitation to connect, and perhaps we can arrange a workshop to explore these films in a more immersive and engaging setting.

Let’s embark on a journey of storytelling, empathy, and positive change together. 🌟

Impact Report 2023 to 2024

Impact Report 2023

Our Impact since 2022/23

Youth Unity CIC – Impact Report 2023-2024 Summary

At Youth Unity CIC, we are committed to empowering young people, fostering safer communities, and providing essential early intervention and support services. Over the past year, our impact has grown significantly, reaching thousands of young people across London, Essex, and Kent.


🔹 Our Impact in 2023-2024

Over 5,700 young people engaged through mentoring, outreach, and training
✅ 200+ detached youth work sessions, providing frontline support in the community
250+ workshops delivered, covering trauma, gang awareness, and youth resilience
85% of young people supported through mentoring have returned to education or employment
Expansion of our workforce by 200%, strengthening our ability to support vulnerable youth

Through a combination of mentoring, outreach, education, creative media, and community engagement, we are breaking cycles of exploitation, crime, and disengagement, helping young people take control of their futures.


🔹 Key Programs & Achievements

  • Mentoring & Gang Exit Support – Offering intensive 1:1 guidance for at-risk youth
  • Detached Outreach & Community Safety – Providing mobile intervention services in high-risk areas
  • School-Based Workshops & Training – Educating young people on violence prevention, mental health, and life skills
  • Sports, Music, & Media Initiatives – Using creative and physical outlets to build confidence and purpose
  • Youth Leadership & Ambassador Programs – Empowering young people to become changemakers in their communities

Our work is built on collaboration with statutory agencies, educators, and community organisations, ensuring a holistic approach to youth support and crime prevention.


🔹 Looking Forward

  • Expanding early intervention efforts, with a focus on young women and SEND youth
  • Launching new community hubs in Essex & Kent, providing safe spaces for young people
  • Growing our digital outreach, amplifying youth voices through podcasting and creative media
  • Strengthening trauma-informed and contextual safeguarding approaches, ensuring young people receive tailored, meaningful support

As we continue to evolve, our mission remains clear—to Prevent, Prepare, and Protect young people, providing them with the tools, opportunities, and support they need to succeed.

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Brian Lewis (ACMA, MBA)
Chief Financial Officer

As a seasoned finance professional with extensive experience in leadership roles, I currently serve as the Chief Finance and Operations Officer (CFOO) at Aspire Schools Alternative Provision. My role involves close collaboration with the CEO and the Executive Leadership Team, driving strategic initiatives and overseeing financial operations.

In addition to my position at Aspire, I am an active Non-Executive Director at Youth Unity CIC, where I contribute to governance and strategic oversight. I also operate as a self-employed Chief Financial Officer and have recently taken on the role of Chairman of the Audit & Finance Committee at Buckinghamshire New University, ensuring financial accountability and transparency.

Previously, I held the position of Finance Director at HRH HILL LTD, where I successfully implemented financial strategies and managed key processes. My educational background includes an MBA from The Open University and professional qualifications as an ACMA from the Chartered Institute of Management Accountants.

With a commitment to community service, I also serve as Charity Chairman for Wycombe Multicultural Organisation, enhancing support for diverse communities.

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Insights from Our Team at Youth Unity

At Youth Unity, we take immense pride in the collaborative efforts of our dedicated team members. Recognising the importance of their perspectives and experiences, we recently conducted an in-house confidential survey to directly inquire about their feelings and sentiments towards working with us.

The responses we received have been overwhelmingly positive, reflecting a strong sense of camaraderie, shared commitment, and mutual respect within our team. It is heartening to see that our collective efforts are not only making a positive impact on the community but are also fostering a supportive and thriving work environment for our team members.

These survey results reinforce our belief in the strength of unity and collaboration, and we remain committed to nurturing and celebrating the valuable contributions of each team member at Youth Unity.

Meet the team here

How strongly do you agree or disagree with the following statements around career opportunities?

Please provide your feedback on company leadership.

How strongly do you agree or disagree with the following statements?

Please provide your feedback on communication within the organisation.

Any other feedback you want to provide? good or bad!

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The British Racing School Induction Week Nov 2023

The British Racing School
Introduction to Racing Residential Course

The British Racing School

An Introduction to Racing, Residential Course

In collaboration with The British Racing School and the Gerald Leigh Charitable Trust, we are thrilled to share the remarkable impact of this most recent project. A week-long induction to the school provided a unique opportunity for a group of young individuals.

The response from our network was truly heartening, with over 85 applicants vying for a placement. Despite the overwhelming interest, only 6 participants could be accommodated due to limited availability. In navigating this challenge, we strategically selected young people by working closely BSix College.

This immersive experience, made possible through the generous support of the Gerald Leigh Charitable Trust, brought together individuals from diverse parts of London, representing varied socioeconomic backgrounds but bound by a shared passion for horses. We believe in the power of this transformative experience to significantly contribute to the long-term self-confidence and personal growth of these young individuals.

At the heart of this project is the spirit of collaboration and partnership, demonstrating that together, we can make a lasting impact on the lives of young people. As we continue to build on these meaningful partnerships, we are excited about the positive ripple effect that our collective efforts will have on the future of these aspiring individuals.

Forging Paths to Employment: Empowering Futures

Beyond the enriching induction week, this project is dedicated to opening pathways to meaningful employment for the participants. During this transformative week, individuals are introduced to various elements crucial for their personal and professional development. The journey doesn’t end here; it extends into courses ranging from 6 to 18 weeks, each offering not just education but tangible opportunities with guaranteed work placements.

The commitment is to provide more than just a glimpse into the possibilities; it’s about equipping these young individuals with the skills and experiences that pave the way for a successful and fulfilling career. The diverse courses on offer ensure that participants can choose a path that aligns with their interests and aspirations, setting them on a trajectory toward long-term success.

By combining education with hands-on work placements, we aim to bridge the gap between learning and practical application, preparing participants for the challenges and opportunities they’ll encounter in the professional world. This project is more than an introduction—it’s a comprehensive program designed to empower individuals with the tools they need to thrive in the workforce.

As we continue this journey together, we are excited about the impact our collective efforts will have on the lives of those we serve. Youth Unity works to create a future where every individual has the opportunity to not only dream but also to turn those dreams into tangible, sustainable careers.

The course attendees who are from inner city London

“Horse riding is very expensive; I’ve always loved horses but due to expenses have never been able to do lessons. I also love animals in general and knowing how to care for them in my opinion should be a standard for all humans”. Jehan aged 17

“I have always wanted to become a jockey” 

“I volunteered at a city farm for around 4 years in which I was an assistant to a riding instructor for horse riding lessons for children with disabilities and special needs. As well as this I partook in riding lessons of my own and would care for the horses such as feeding and mucking out.”

“I would never be able to get this opportunity to ride horses and I really do desire to ride a horse as they are one of my favourite animals”.

“I spent a lot of time with horses when I was in Ukraine, but now I lack that experience. I love spending time with horses by riding and taking care of them. It has been my passion since I was very little”.

“I like animals and would love to learn to ride a horse, but never had the chance”.

This immersive journey aims to not only broaden their horizons but to provide them with a comprehensive understanding of the equine world.

With a visit to the National Stud Farm, the young minds were treated to a detailed guided tour, unraveling the intricate tapestry of horse breeding and care. The experience wasn’t just a visit; it was a hands-on exploration of the behind-the-scenes efforts that contribute to the well-being and development of these magnificent creatures.

The expedition continued at the British Horse Racing Museum, where the group was immersed in a wealth of knowledge. A meticulous guide led them through not only the museum’s exhibits but also illuminated the intricacies of how horses are meticulously cared for in the stables. From the history of horse racing to the day-to-day life of these majestic animals, every facet was unveiled with precision and passion.

sad young boy sitting on the floor with text stop bullying written with chalk on chalkboard. social problems of humanity

Help with Bullying

How to Get Help with Bullying

Talk to Someone You Trust:

It’s okay to share your feelings. Talk to a grown-up you trust, like a parent, teacher, or school counselor. They’re there to help.

Know It’s Not Your Fault:

Bullying is never your fault. Remember, you didn’t do anything wrong.

Describe What’s Happening:

Explain what’s going on. Tell them who is involved, where it happens, and what they say or do.

Be Brave and Strong:

It’s important to be brave and stand up for yourself. You can say things like, “Stop!” or “I don’t like that.” If you don’t feel safe, it’s okay to walk away.

Stay with Friends:

Being with friends can help you feel safer and happier. They can support you.

Online Safety:

If the bullying happens online, block or report the person. Don’t share personal info and remember that you can always talk to a grown-up about it.

Keep a Bullying Diary:

Write down what happens, when it happens, and who’s involved. It helps grown-ups understand and help.

Be a Good Friend:

Be kind and make friends with others. Being a good friend is cool, and it can stop bullies

Stay Strong:

You are strong, and you can get through this. Believe in yourself, and know that things will get better.

Love and Support:

Your family loves you, and they’re there to support you. You’re never alone, and they will help you.

Remember, talking to someone you trust is the most important step. You don’t have to face bullying on your own. We care about you, and we want to help.